ABOUT
Coaching with purpose, not pressure.
Hi, I’m Felicia.
I help people build the body and lifestyle they want without the restrictions, guilt, and endless restarting.
I am an online and in-person Personal Trainer, qualified Nutritionist, and Registered Nurse.
My fitness journey began after tearing my ACL and learning how to rebuild my body through strength training, movement, and resilience. Like many women, I tried extreme approaches. Excessive cardio, under-fuelling, and overtraining before discovering a more sustainable way.
Bodybuilding and strength training transformed not only my physique, but my confidence, mindset, and relationship with my body.
Through competing in bodybuilding and powerlifting, becoming a mother, and navigating my own challenges, I learnt the importance of adapting, listening to my body, and creating a balanced approach to health and fitness.
These experiences shaped the coach I am today.
WHAT I BELIEVE
The Purpose approach.
No restriction
Sustainable beats extreme every time. No banned foods, no punishing plans — just structure you can live with.
Built around you
Your goals, your schedule, your body. Every program is tailored, never copy-and-paste.
Real accountability
Consistency is the whole game. I keep you moving forward through the weeks that used to derail you.
MORE ABOUT ME
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Over the years as a Personal Trainer and Nutritionist, I have learnt that women do not need more workout programs, fad diets, or the latest fitness trends.
What they need is someone who truly listens to their concerns, understands their individual journey, collaborates with them to create meaningful goals, educates them about their body, and provides accountability and support.
My role is not just to give you a planit’s to help you prioritise yourself, build confidence, and create sustainable habits that become part of your lifestyle.
You deserve a coach who sees you as a whole person, not just a goal or a number.
This is why I created Purpose Training to support women who spend so much of their lives caring for others while often putting themselves last. You’re not just a number.
Purpose Training is an environment where you are supported physically, emotionally, and holistically. My approach focuses on sustainable nutrition, strength training, mindset, hormones, overall health, and helping you achieve goals that fit into your lifestyle.
You are a priority. Through this journey, you will not only see your body change, you will see your confidence, strength, and mindset grow too. Because fitness isn’t just about changing your body. It’s about changing the way you see yourself.
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I am an online and in-person Personal Trainer, qualified Nutritionist, and Registered Nurse.
My fitness journey began after tearing my ACL and learning how to rebuild my body through strength training, movement, and resilience. Like many women, I tried extreme approaches — excessive cardio, under-fuelling, and overtraining — before discovering a more sustainable way.
Bodybuilding and strength training transformed not only my physique, but my confidence, mindset, and relationship with my body.
Through competing in bodybuilding and powerlifting, becoming a mother, and navigating my own challenges, I learnt the importance of adapting, listening to my body, and creating a balanced approach to health and fitness.
These experiences shaped the coach I am today.
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The number one thing clients come to me frustrated about is feeling like they are doing everything “right” but still not getting the results they want.
Many women come to me after trying restrictive diets, endless cardio, or workouts that leave them exhausted but don’t address the real problem.
A big focus of my coaching is helping women reconnect with their bodies through purposeful movement. I specialise in glute activation and strength training to help improve movement patterns, build stronger foundations, and support women experiencing hip discomfort and lower back pain.
For many women, it’s not just about building a better-looking physique — it’s about moving confidently, feeling stronger, reducing pain, and trusting their body again.
My goal is to teach women how to train smarter, fuel their bodies properly, and create sustainable habits that support their health, confidence, and lifestyle.
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What sets me apart is that I don’t believe coaching is just about giving someone a workout plan and a meal plan — it’s about understanding the person behind the goals and empowering you to sustain it! This is not a short-term fix or another quick transformation.! I focus on creating sustainable habits, educating you about your body, and giving you the tools and confidence to continue your journey long after coaching ends.
As a Registered Nurse, my own experiences with injuries, motherhood, hormonal changes, and years of strength training, I understand that women’s bodies are constantly evolving. What worked in our 20s may not always work in our 40s and beyond.
I take a holistic approach that focuses on building strength, improving movement, supporting nutrition, and creating sustainable habits that fit into real life.
I’m also passionate about helping women move better. I specialise in glute activation and strength training to help improve muscle connection, build a strong foundation, and support women who experience hip discomfort or lower back pain.
My coaching isn’t about quick fixes, extreme dieting, or chasing perfection. It’s about education, empowerment, and helping women understand their bodies so they can create results that last.
You’re not just another client or a number — I take the time to understand your goals, your lifestyle, your challenges, and what you need to succeed.
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Alongside my nursing career, I have developed extensive experience in strength training, bodybuilding, powerlifting, and body shaping.
My qualifications and areas of expertise include:
Registered Nurse (RN)
Certified Personal Trainer
Strength and Conditioning training
Nutrition coaching
Body composition and physique transformation
Glute activation and functional movement training
Women’s health, lifestyle, and sustainable habit coaching
I continue to expand my knowledge through ongoing education in areas including female physiology, hormones, nutrition, strength training, and longevity.
My approach combines evidence-based training, health education, and real-life experience to help women build strength, confidence, and sustainable results
Contact us
Interested in working together? Fill out some info, and we will be in touch shortly. We can’t wait to hear from you!
